World's biggest ad agency keelhauls 2000 'pirate' sites

**FirtY** · 06-15-11 at 09:42 AM

Advertising giant GroupM will stop buying advertising space on more than 2,000 global sites said to offer pirated or unlicensed content.

The blacklist, assembled with help from key entertainment clients, includes The Pirate Bay and KickassTorrents, but also features legitimate download sites such as BitTorrent Inc and business file-sharing tools such as YouSendIt.

"We are serious about combating piracy and protecting our clients' intellectual property as forcefully as we possibly can," GroupM Interaction Global CEO Rob Norman said.

The exclusion zone will be updated on a continuing basis and a link to the list will be included in all contracts and insertion orders.

The policy is designed to actively oppose online piracy in all its forms and to protect the copyright-protected, intellectual property of all content-producing companies, the company said.

GroupM is the world's biggest advertising agency, with $3.5bn in annual online billings on behalf of clients such as IBM, Universal, Paramount and AT&T.

GroupM daughter companies include Maxus, MEC, MediaCom, and Mindshare. The company is in turn part of the WPP group.

Source:

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http://www.theregister.co.uk/2011/06/14/groupm_bans_ads_on_filesharer_sites/

What does this news mean for the future of TP?

**tomandsusan** · 06-15-11 at 09:51 AM

The MAIN reason WE need to keep contributing to this site!

**anomander** · 06-15-11 at 10:05 AM

Yeah WPP worlds biggest ad agency and full of whats morally right and wrong i see ....like pirating movies is morally detestable .........but its fine to open up a skeleton office in Ireland so you can pay corporation tax at a lower rate there than you were doing in the UK ...where most of your staff is based and the real head office is .......give me a break!!

**FirtY** · 06-15-11 at 10:06 AM

I get it mate :), next time I get some credit in paypal... for sure.,..

Spot on anomander, the Irish Dutch Sandwich. Google and the other big knobs have been doing it for years!

**tomandsusan** · 06-15-11 at 10:20 AM

GE made 5 billion profit last year by doing the same thing--Microsoft and all the big corporations do it. GM did it for years--and still is---but when they got in trouble, the taxpayer had to bail them out. Thank you to the present administration---Geeeezzzzz!

06-15-11 at 10:06 AM	#4
FirtY Elder Join Date: May 2009 Location: Eire Posts: 2,947	I get it mate :), next time I get some credit in paypal... for sure.,.. Spot on anomander, the Irish Dutch Sandwich. Google and the other big knobs have been doing it for years! Last edited by FirtY; 06-15-11 at 10:13 AM.

06-15-11 at 09:51 AM	#2
tomandsusan Guru Join Date: Oct 2007 Location: Never Never Land Posts: 5,741	The MAIN reason WE need to keep contributing to this site!

06-15-11 at 10:05 AM	#3
anomander Reborn Join Date: Sep 2007 Posts: 3,990	Yeah WPP worlds biggest ad agency and full of whats morally right and wrong i see ....like pirating movies is morally detestable .........but its fine to open up a skeleton office in Ireland so you can pay corporation tax at a lower rate there than you were doing in the UK ...where most of your staff is based and the real head office is .......give me a break!!

06-15-11 at 10:20 AM	#5
tomandsusan Guru Join Date: Oct 2007 Location: Never Never Land Posts: 5,741	GE made 5 billion profit last year by doing the same thing--Microsoft and all the big corporations do it. GM did it for years--and still is---but when they got in trouble, the taxpayer had to bail them out. Thank you to the present administration---Geeeezzzzz!