Virtual Social Identity and Consumer Behavior [img]http://i35.************big/2012/0419/e8/4d6f0e25463ed64c3e451b544a22a3e8.jpg[/img]
Virtual Social Identity and Consumer Behavior
Publisher: M.E.Sharpe 2009 | 230 Pages | ISBN: 0765623951 | PDF | 5.5 MB
In the real world, an advertiser can usually identify the recipient of a persuasive communication.1 But in virtual worlds individuals are free to experiment with different identities; and it is not at all uncommon for veteran residents to have more than one avatar. For example, some people have one avatar that they use for work-related activities and another they inhabit to cruise nightclubs. They can alter their appearance, age, gender, or even choose to take on a nonhuman form.Virtual Social Identity and Consumer Behavior
Publisher: M.E.Sharpe 2009 | 230 Pages | ISBN: 0765623951 | PDF | 5.5 MB
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